A woman with sunglasses on her head, wearing a white t-shirt and a short, ruffled, animal print skirt, standing in an art gallery in front of a framed colorful landscape painting, smiling with her eyes closed and holding a phone and a small object in her hands.

Ciao, I’m Paola!

I work with women who have spent seven years getting very good at something and about eleven minutes deciding how that something looks online.

because it turns out that being chosen has almost nothing to do with the work, and a lot to do with plate the work arrives on.

more info please

My story

I went to uni in Italy’s capital of finance: Milan.
my life was supposed to look very differently.

after that, I ended up in fine dining near Bologna. my family took that well.

now I just want to move back to my island, get a house with a garden and spend my free time swimming. life happens.

so as you can see, I didn't set out to work with socials.

it all happened ‘cause I made an Instagram account for my rescue Dobermanns, where I got curious and started treating it as an actual project instead of a place for photos.
and it worked.

around the same time, friends of my family asked if I'd help with their business: a kitchen brand in Sicily.

it was a favour. I said yes the way you say yes to friends, which is without a contract and without a plan.

so I did the only thing I knew how to do, which was what I'd done to my own account and results came again: €87,000 closed from Instagram in three months, with another €100,000 in quotes waiting.

we spent around €80 on ads. I mention it because a number like that makes people assume there was a big budget behind it.
(that's a 1087x return. see, the finance degree was useful!)

A black background with light blue handwritten text that says "this is me in the kitchen" and an arrow pointing to a small circular illustration of a woman standing by a stove and shelves filled with jars and kitchen items.
A young woman with glasses giving a thumbs up while standing in a kitchen, behind her are kitchen appliances and utensils.

now

I build bespoke Canva template kits and run Instagram accounts for business and founders.

mostly, though, I am just tired of looking at AI slop.

how I work

I'll tell you if I'm not the right person. I'd rather lose the project than take on something I'd do badly, and it's happened more than once.

you'll always know where things are. no silence, no chasing me, and no reporting you have to decode.

I don't do every trend. if the whole plan collapses the moment an aesthetic goes out of fashion, it was never a system. it was a mood.

off the clock

I’m an island girlie living far away from the beach with strong opinions about coffee and music. my dogs take up most of my free time & I still go to restaurants like someone who used to work in them (which makes me terrible company).
The best meal of my life was in Amsterdam and I have so not made peace with this.

two arrows pointing at two dobermanns with the text "zora" and "achille"
A woman with glasses sitting outdoors with two Doberman dogs, one on each side, in front of a blooming tree with pink and yellow flowers.

your work is extraordinary. let’s fix the plate.

fix my plate pls