Ciao, I’m Paola!
I work with women who have spent seven years getting very good at something and about eleven minutes deciding how that something looks online.
because excellent work can still arrive online on a very questionable plate and whether we like it or not, presentation changes how people experience what’s underneath.
My story
I went to uni in Italy’s capital of finance: Milan.
my life was supposed to look very different.
after that, I ended up in fine dining near Bologna. my family took that well.
now I just want to move back to my island, get a house with a garden and spend my free time swimming. life happens.
so as you can see, I didn't set out to work with socials.
it all happened ‘cause I made an Instagram account for my rescue Dobermanns, where I got curious and started treating it as an actual project instead of a place for photos.
and it worked.
around the same time, friends of my family asked if I'd help with their business: a kitchen brand in Sicily.
it was a favour. I said yes the way you say yes to friends, which is without a contract and without a plan.
so I did the only thing I knew how to do, which was what I'd done to my own account and results came again: €87,000 closed from Instagram in three months, with another €100,000 in quotes waiting.
we spent around €80 on ads. I mention it because a number like that makes people assume there was a big budget behind it.
(that's a 1087x return. see, the finance degree was useful!)
now
somewhere along the way I realised something slightly inconvenient:
I loved making the content. I did not love managing the socials.
give me the carousel. the typography. the footage. the page that needs building. the slightly chaotic Google Doc that needs turning into something people actually want to look at.
that part I could do all day.
reports, posting schedules and managing somebody else’s Instagram account forever? less so.
so that’s what Mediterraneo is now.
you bring the expertise, the ideas and the raw material. I make the finished thing.
sometimes that means a bespoke Canva system you can use yourself.
sometimes it means making your content for you every month.
mostly, though, I am still just tired of looking at AI slop.
how I work
I'll tell you if I'm not the right person.
I'd rather lose the project than take on something I'd do badly. It's happened before.
I don't design around whatever aesthetic is having its week on Instagram.
if the whole thing falls apart when a trend disappears, it wasn't a system. it was a mood.
you'll always know where things are.
clear deadlines, clear feedback and no chasing me for the thing you already paid for.
off the clock
I’m an island girlie living far away from the beach with strong opinions about coffee and music. my dogs take up most of my free time & I still go to restaurants like someone who used to work in them (which makes me terrible company).
The best meal of my life was in Amsterdam and I have so not made peace with this.
